William Yngve Rice II's Obituary
William Y. Rice II, a respected community leader and dedicated family man, transitioned to eternal life on March 2, 2024 surrounded by his loving family, at the age of 93. Born on June 22, 1930, to John Herbert Rice and Lucille Horton Rice in Tyler, Texas, Bill's life was one of significant accomplishments and profound relationships. His love for the Lord was apparent in his never-failing faith and compassion which he shared fervently.
Bill's journey through life was marked by his loving marriage of 72 years to Rachel, whom he humorously referred to as his "first wife." He leaves behind a legacy through his three sons, William III (Judy), Robin (Yung-Wei), and Drew (Terry), his six grandchildren, William IV (Alesha), Cameron (Katelyn), Chelsea, Tyler (Brittany), Reagan (Luke), Raina, and seven great-grandchildren, William V (Liam), Kyzer, Remington, Axten, Lowen, Winter, Madden. He is also survived by his sister, Betty Rice Bonham, nieces, nephews, and his cherished protectors, Earnest T and Thelma Lou. Bill was preceded in passing by his parents and his infant grandson, Dylan.
Bill's educational path led him from Longview High School in ‘47 to Baylor University in ‘51, where he earned a BBA and met Rachel. His commitment to his community was evident through his service as Mayor of Longview for 2 terms, ('70-'71, '76-'77), serving on the city council for 11 years, including being appointed to the Sabine River Authority of Texas board by then-Governor William Clements, serving 14 years, as president of the board for 2 terms, Kiwanis International Lieutenant Governor ‘68, and President of the Longview Rotary Club in 1991-92. His contributions were recognized with the prestigious Carl Estes Memorial Award in 1971. His commitment to education and development was further demonstrated through his tenure as a trustee of LeTourneau University and his foundational role in establishing two national banks and a savings and loan association. His leadership roles within the Longview Chamber of Commerce, the East Texas Chamber of Commerce, and various local civic associations, including Longview Symphony Orchestra, Red Cross, United Way, and Longview Centennial Celebration, underscored his commitment to civic duty and community development.
As a man of God, Bill’s strong commitment to his faith was unwavering, uninterrupted, and unshakable. He served in many capacities at churches throughout his life - as Chairman of Deacons, Chairman of Pastor Search Committees, various committees within the church and as a board member of faith-based organizations.
A forward-thinking entrepreneur at heart, Bill's business ventures spanned from owning EastTex Oil Company, the Phillips 66 oil and gas distributorship in Longview to investing in land, banks, Broadway shows and electric automobile companies in the 1970’s. In 2019, he realized a dream by co-founding Eagle Capital Advisors with his son and grandson. This endeavor was a testament to his passion for building relationships and implementing financial and investment plans to support others.
Beyond his numerous professional and civic accomplishments, as an avid traveler and gourmet, he relished exploring the world and dining at fine restaurants. Skiing with his family, especially in Vail, Colorado, brought him immense joy. Bill deeply appreciated the arts, investing in Broadway shows and serving as a consultant on the production of "Watch Your Mouth." His love for travel, reading, and following sports and politics, along with his family's cherished ski trips to Vail, painted the picture of a man with diverse interests and a zest for life. His humor was unmatched.
William Y. Rice II's life was a beacon of service, leadership, and love. His enduring legacy will live on through his family, his contributions to the community, and the many lives he touched. Bill's remarkable journey through life inspires all who knew him, and he will be deeply missed.
Funeral services will be 10 am Monday, March 18, 2024 at First Baptist Church with a private family graveside to follow at Rosewood Park. Visitation with the family will be on Sunday, March 17th from 5 – 7 pm at Rader Funeral Home.
The Rice family would like to express their deepest appreciation to the staff and nurses at Longview Regional Medical Center and Buckner Westminster Place for their devotion and concern while Bill II was under their care. In lieu of flowers, donations may be made to First Baptist Church of Longview Missions, Buckner Benevolences, House of Disciples, Paisano Baptist Encampment and HiWay 80 Rescue Mission.
What’s your fondest memory of William?
What’s a lesson you learned from William?
Share a story where William's kindness touched your heart.
Describe a day with William you’ll never forget.
How did William make you smile?

